by William Comcowich | May 4, 2015 | Social Media Measurement
Becky Brown, Intel director of media, views a display of the company’s social media data at the Intel booth during the 2014 Consumer Electronics Show. Photo credit: Intel Free Press Social media relationship platforms, tools that help marketers manage social...
by William Comcowich | Apr 27, 2015 | Social Media Measurement
Measuring the ROI of social media remains a predicament for many marketers. Only 37 percent of marketers surveyed last year said they were able to measure social media ROI, although 97 percent are using some form of social media marketing. How to measure social...
by William Comcowich | Apr 15, 2015 | Social Media Measurement
Social media monitoring and measurement can help analyze audiences and improve online marketing campaigns, digital marketing experts explained in a Social Media Today webinar. Representatives from Sony and Visa described how they use social media listening to...
by William Comcowich | Apr 1, 2015 | Social Media Measurement
Even as digital marketing becomes more sophisticated, content marketers still struggle with measuring the effectiveness of their efforts. As digital marketing evolves, measurement strategies and the most popular metrics continue to evolve. Marketers first...
by William Comcowich | Mar 26, 2015 | Social Media Measurement
Practically every business and non-profit these days is producing some sort of content marketing, creating a glut of Facebook and LinkedIn posts, blogs, videos, ebooks, tweets, comments, pins, snapchats, and more. A survey by the Content Marketing Institute and...
by William Comcowich | Mar 9, 2015 | Social Media Measurement
Data from social media offer a potential goldmine of information on a brand’s customers, prospects, products and competitors. In earlier days, brands were happy to participate in social media and ignored the resulting data. Now, more brands are capitalizing on...
