The Issues in Calculating Social Media ROI
Measuring the ROI of social media remains a predicament for many marketers. Only 37 percent of marketers surveyed last year said they were able to measure social media ROI, although 97 percent are using some form of social media marketing. How to measure social...Sony, Visa Explain How They Use Social Media Monitoring & Measurement
Social media monitoring and measurement can help analyze audiences and improve online marketing campaigns, digital marketing experts explained in a Social Media Today webinar. Representatives from Sony and Visa described how they use social media listening to...The Search for the Best Content Marketing Metrics
Even as digital marketing becomes more sophisticated, content marketers still struggle with measuring the effectiveness of their efforts. As digital marketing evolves, measurement strategies and the most popular metrics continue to evolve. Marketers first...How Social Media Measurement Can Help Fix Your Content Marketing Problems
Practically every business and non-profit these days is producing some sort of content marketing, creating a glut of Facebook and LinkedIn posts, blogs, videos, ebooks, tweets, comments, pins, snapchats, and more. A survey by the Content Marketing Institute and...The Benefits of Social Media Analytics
Data from social media offer a potential goldmine of information on a brand’s customers, prospects, products and competitors. In earlier days, brands were happy to participate in social media and ignored the resulting data. Now, more brands are capitalizing on...
