by William Comcowich | Mar 2, 2015 | Social Media Measurement
Even when social media was a newborn, marketers wrestled with metrics to judge effectiveness and return on investment. As social media has matured, the initial “best practices” for social marketing measurement have fallen out of favor. Experts say to avoid...
by William Comcowich | Feb 23, 2015 | Social Media Measurement
As social media continues to evolve and grow as a popular marketing channel, organizations struggle with social media measurement. How can they quantify value of social media marketing? What should they measure? How do they value engagement? How do they measure social...
by William Comcowich | Feb 18, 2015 | Social Media Measurement
Engagement rate is among the essential social media metrics, more important than the absolute number of followers and fans or likes and shares. Higher engagement rates indicate better content and produce greater reach, or more people viewing the content. The...
by William Comcowich | Feb 11, 2015 | Social Media Measurement
The debate over the importance of social media engagement continues. Measuring engagement is among the most controversial issues and one of the largest challenges facing social media marketers. Some marketers act as if their number of shares and likes is the...
by William Comcowich | Feb 4, 2015 | Social Media Measurement
Even while social media has evolved into a critical marketing channel, measuring and quantifying social media marketing remains a challenge for most organizations. Ninety-one percent of marketers have trouble determining the most effective social media tactics...
by William Comcowich | Jan 27, 2015 | Social Media Measurement
Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills with engagement. Leads, clients and sales – not engagement —...
