by William Comcowich | Jan 23, 2015 | Social Media Measurement
Companies continue to struggle with measurement of social media marketing. Even as they dedicate larger portions of their marketing and PR budgets to social media, few companies can show how much social media impacts business outcomes. Many businesses continue...
by William Comcowich | Jan 5, 2015 | Social Media Measurement
For larger B2C companies, social media monitoring produces oodles of data. The sheer volume of content produced by social media enthusiasts can be overwhelming and difficult to analyze. In spite of the difficulties, results of social media analytics can...
