Glean.info Blog: Video Archives - Page 3 of 3

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Glean.info Blog: Video Archives - Page 3 of 3 - glean.info

Marketers Adopt Interactive Video for Customer Engagement, Audience Measurement

by William Comcowich | Feb 9, 2016 | Video

Interactive video is a powerful tool to improve engagement with key audience segments, a survey of marketers reveals. Perhaps more important, most marketers surveyed say interactive video is not difficult. The Brightcove survey, Interactive Video: Defining &...

2016: The Year of Video for Social Media Marketing

by William Comcowich | Dec 10, 2015 | Video

Social media marketing veterans have three top predictions for 2016: video, video and video. Next year will see greater emphasis on video marketing, streaming video and even virtual reality videos. Other predictions include more use of social media buy buttons, slower...

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