Successful Video Marketing Requires Effective Media Metrics & Analytics
Especially recently, digital video has proven to be an extraordinarily effective way to market products and services. But many marketers have missed the trend because they don’t adequately measure video performance, according to a new survey from Demand Metric. Nearly...Brands Cultivate New Social Video Strategies as Vine Wilts
Marketers are cultivating new social media video strategies following the announced demise of Vine, the video-sharing network known for its quirky six-second loops. Twitter last week announced its intention to permanently shut down Vine, which the company purchased...8 Metrics to Better Measure Video for PR & Marketing
The use of video for PR and marketing, especially video in digital distribution channels, has grown rapidly in recent years. To be precise, 82 percent of B2C marketers and 79 percent of B2B marketers now include video in their content marketing programs, according to...Top Examples of Virtual Reality Brand Videos
Virtual reality (VR) offers a huge PR and marketing opportunity. VR viewers see a 360-degree, three-dimensional videos through a specially-designed headset such as Facebook’s Oculus Rift, a cardboard device distributed by Google, or other models. Viewers can also see...Is Virtual Reality Marketing Ready for Prime Time?
Many call virtual reality the new frontier of marketing. Some call it the next new big thing in marketing. Others say it’s not quite ready for prime time. Virtual reality offers 360-degree, three-dimensional videos through either headsets or 360 degree online...
