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Explaining complex information may be one the toughest challenges PR, marketing and corporate communications face – whether writing an article or giving a presentation. You might have a strong concept and data to support your argument, but your work is pointless if...
Public relations people spend much of their time writing. That’s why dreaded writer’s block is especially troubling for them. Writer’s block can strike PR pros when they need to draft a press release, blog post, client email, or social media campaign – usually under...
In these days of emails and text messaging, handwritten correspondence has almost disappeared. Yet some stalwarts still advocate handwriting as a valuable tool for business communications. Most business professionals of a certain age still use handwritten notes for...
All writers, including those in PR and corporate communications, struggle with the same question: Where does flavor end and fluff begin? It’s a tricky one. Most experienced writers and public speakers denounce fluffy writing, but only a small number dedicate time to...
Chances are, you won’t read this article. Most people won’t. Most people will skim it. Everyone’s too busy and too overwhelmed with information to actually read much, especially online. Heat map studies prove that after the headline and introduction,...
Artificial intelligence (AI) will soon replace humans in a variety of white-collar jobs, many predict. Robots won’t replace PR writers, at least not in the foreseeable future. Writers face only a 3.8 percent chance of being supplanted by automation, according to...
