by William Comcowich | Sep 23, 2015 | Writing
The Associated Press Stylebook and Briefing on Media Law, the main style guide for journalists and public relations professionals, is now available an interactive e-book. The style guide will be easier to use as an e-book, since journalists, PR pros, copywriters and...
by William Comcowich | Apr 10, 2015 | Writing
Writing headlines that attract attention is one of the most valued skills in both journalism and public relations. Proven formulas to create compelling headlines prompt readers to click through blog articles, social media posts and other types of content. Eye-catching...
by William Comcowich | Mar 18, 2015 | Writing
Long-form articles are dead. Nobody has the time or attention span to read long articles on the web. Everybody uses smartphones and tablets that lend themselves to reading and sharing bite-sized content. If you want your content to be shared, stick to short, catchy...
by William Comcowich | Feb 26, 2015 | Writing
Accepted rules for writing headlines have remained unchanged for eons. In the hey-day of newspapers and magazines selling on newsstands, skilled headline writers were among the best-paid journalists. Daily newsstand circulation measured the effectiveness of...
