Fully-integrated Media Monitoring & Measurement to Improve Your
Analytics and Business Decisions
New! Enterprise Media Monitoring & Measurement for the Entire Organization (not Just PR)
Media Intelligence with Greater Value at Lower Cost.
Glean.info’s enterprise media monitoring and measurement service gathers media content, data, and market intelligence that adds meaningful value to most all corporate functions. Glean.info continuously monitors keywords in news and social media worldwide and then organizes, stores and analyzes media mentions in separate folders sorted by division, brand, geography, corporate function, industry issue, competitor or most any other criteria the client requires. It also integrates Google Analytics and other specialized corporate data. Optionally, Glean.info analysts can evaluate media mentions for sentiment, messages and other qualitative factors – and issue detailed reports that highlight important content, analytics and trends. Daily monitoring of media can provide the content for a comprehensive daily corporate executive newsletter or briefing. All-in-one enterprise media monitoring is far more valuable, informative and far less costly than separate accounts for different divisions, brands and corporate functions.
Most people consider media monitoring and measurement a captive public relations function. That perspective is incorrect. Media monitoring and analytics are not just for PR any more.
Comprehensive monitoring and measurement of news and social media can help all managers, directors and upper-level executives:
- Know what is being said about their divisions, departments, products and people
- Gain meaningful business intelligence from media content and analytics
- Make better-informed, data-driven business decisions
Glean.info’s enterprise media monitoring and measurement service gathers media content, data, and analytic insights that adds substantive value to most all corporate functions, including:
- marketing
- competitive intelligence,
- product management/ brand management,
- customer service,
- legal,
- human resources,
- sales, and
- finance
Country and regional managers and others overseeing geographic regions also gain crucial insights from media monitoring and measurement. Where PR teams monitor for overall corporate reputation, country managers can monitor and assess media mentions for their particular area. Media analytics apply only to their local media mentions. Likewise, brand managers can and should monitor media mentions and perform analytics on their brand and on competing brands.
Glean.info monitors news and social media worldwide in over 200 languages in 191 countries. The SaaS subscription platform then organizes, stores and analyzes media mentions in separate, files or folders segmented by division, brand, geography, corporate function, industry issue, competitor or most any other criteria the client requires. The service also customizes metrics for specific departments. Daily monitoring of media across all departments or functions also provides all the needed content for a daily corporate executive newsletter or briefing.
Glean.info’s media monitoring service feeds data across all departments ensuring that the entire organization – including the C-Suite — can readily access the treasure trove of information from media monitoring and measurement. The more departments that gain access to news and social media monitoring results, the more the entire organization will benefit – with little or no additional costs.
Here are important ways corporate functions outside PR can benefit from Glean.info’s enterprise-based news and social media monitoring and analytics.
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Marketing Benefits of Media Monitoring & Measurement
Marketers can obtain substantial value from Glean.info’s media monitoring and measurement. Data from its news and social media offers a potential goldmine of information on a brand’s customers, prospects, products and competitors. It also provides data and insights about consumer reaction to marketing and advertising campaigns. By incorporating data from Google Analytics into the online dashboard, Glean.info offers unique insights into the intersection of media coverage with website traffic.
Although marketers can tap analytics of different social media platforms, a monitoring tool that combines metrics from the various social media platforms into one dashboard for easy viewing and integrated analytics provides social media marketers a comprehensive 360° view of their work.
Influencer marketing. Glean.info media monitoring can identify social media users with significant numbers of followers and strong engagement rates who already share positive content about the brand. New influencers appear regularly, and an automated monitoring tool can identify potential new influencers as soon as they emerge. A built-in measurement dashboard can also measure the effectiveness of influencer marketing.
User-generated content. Glean.info’s social listening can uncover content that people share online. When they share favorable comments, images or videos about the brand, marketers can then reshare that content and distribute it with permission through other channels. Research shows that user-generated content can be an affordable and enormously effective strategy, as consumers trust recommendations of other consumers more than companies or professional reviewers.
Measure social media marketing effectiveness. Glean.info’s social media analytics can help gauge the effectiveness of social media marketing campaigns. Our media monitoring can determine what content your audience shares. In addition to tracking basic, top-of-the-funnel metrics such as reach and impressions, Glean.info can track the number brand mentions and gauge the sentiment on a positive to negative scale, track more advanced metrics such as share of voice, and compare the brand’s marketing efforts against industry benchmarks. While many marketers focus on their number of followers, likes and shares, Glean.info’s media measurement can also track more meaningful metrics such as website referrals, conversions and sales leads.
Data to personalize content. Glean.info’s media measurement service helps organizations create personalized messages and improve the customer experience. Our social media listening tool, combined with our advanced analytics, can play a crucial role in understanding shopping behavior. It’s well-known that major companies such as Amazon and Netflix draw on large databases to personalize customer messages and product recommendations. Successful marketers can employ Glean.info data analytics to connect with customers on an emotional level and provide customers relevant choices that meet their needs.
Integrate Marketing and PR metrics. Both PR and marketing professionals agree that PR and marketing are converging. They realize that integrating media monitoring and analytics functions offers clear advantages.
Glean.info’s media monitoring and measurement dashboard integrates all earned, owned and paid metrics, including data from Google Analytics, within a single view. Our integrated dashboard shows how various communications impact key target audiences and stakeholders. It shows everyone the same over-arching goals and ensures clarity and consistency among all departments, teams and contributors on measurement strategies for individual campaigns, initiatives and projects.
Other Corporate Functions Benefit from Media Intelligence
Competitive intelligence. Uncover competitors’ marketing strategies, messages and much more. Glean.info identifies and assesses strengths and weaknesses in competitors’ products, customer service and marketing campaigns. To select keywords for competitive intelligence monitoring, replicate your own corporate and brand search terms with those of competitors. Include their company names, product names, products, misspellings and other keywords that describe industry issues.
Product management. With Glean.info media monitoring service, brand managers can monitor comments about products and services and how sentiment toward them changes over time. That can reveal products’ strengths and weaknesses, how they can be improved, and possibly provide ideas for new product development. Monitoring can also reveal customer preferences – and the strength of those convictions. Tracking media on contentious issues in the product category can reveal emerging concerns about the category as a whole as well as a particular product. Media monitoring delivers data faster and more affordably than traditional market research methods, such as surveys and focus groups.
Customer service. Social media has evolved into one of the most popular customer service channels. Many people would rather complain about a broken gadget on Twitter than call or email the company. The key is to monitor social media continuously and respond quickly, as consumers expect prompt resolutions to their problems. Many large companies have dedicated teams and command centers monitoring the key social media platforms including Twitter, Facebook, Instagram, Pinterest, Reddit and LinkedIn. Experts recommend monitoring for company, brand and product names as well as the company’s Twitter @handle.
Human resources. Human resources can improve employee recruitment by monitoring how potential recruits feel toward the brand and its industry. HR can check the social media accounts of potential hires. PR and HR teams can publicize their company as a desirable and fun workplace. Through media monitoring and appropriate analytics, they can then gauge the effectiveness of their efforts. Social media monitoring can reveal if potential hires have bad mouthed the company, if employees violate company policies, of if disgruntled former employees post potentially slanderous comments.
Finance. With Glean.info’s comprehensive media monitoring, corporate finance can gain better insight into where quarterly financial reports and analyst meeting reports were published – and how the company’s messages are playing on Wall Street. Corporate finance can also follow financial results and sentiment toward competitors. Comparing results can help modify messaging and distribution strategies for financial reports.
Legal. Glean.info’s media monitoring can capture when online news outlets mention the company, attorneys, clients, specific court cases and industry issues. Attorneys can learn of potential patent and copyright infringements and blog posts that require “take down” demands. It can also monitor social media accounts of opposing litigants. Corporate attorneys can also follow specific legal issues through media monitoring instead of conducting daily searches manually for a myriad of search terms.
Sales. When potential customers ask about a product or mention it, they are usually considering buying the product. Social media monitoring can flag those mentions almost immediately and the customer service team can respond with product and pricing information. Experts recommend using a social media listening tool that can monitor multiple keywords across multiple social media platforms and integrate reports into one easy-to-use, customizable dashboard.
Regional managers. Glean.info’s media monitoring and measurement dashboard can organize media results by geography. That allows country and regional managers to monitor local media placements about local brand names.
In all these corporate functions, Glean.info’s media monitoring and measurement offers the benefits of improved productivity, better insight, and better decision-making driven by valid data. Quality of the data analytics, rather than the quantity, is the key for successful data-driven decision-making.
Human Analysis: Key to Better Insights
Often, the content itself – not the data – provides the special ah-ha media monitoring insights that assist corporate decision-making.
Some experts argue that focusing more on “why,” or the meaning and context, will provide better insights. Concentrating less on data and more on content and context will help obtain the full benefit from social media listening. Glean.info’s expert analysts are trained to read the content for meaning and context, not just look at the aggregated data. Their reports highlight important consumer opinions, and changes in sentiment and trends to provide business managers with better media insights to make better business decisions.
Glean.info’s Integrated Dashboard Offers the Best Option for Enterprise Media Monitoring & Analytics
It’s not necessary, preferable or even appropriate for each department to order its own media monitoring service with its own keywords. All-in-one media monitoring can be accomplished with Glean.info’s comprehensive service. All media monitoring results can then be stored in one master archive accessible to all departments through a fully-integrated online dashboard. The Glean.info dashboard solution makes all information available to everyone in the organization while each corporate function gets a customized subset of what it needs. That’s much more effective and less costly.
Since 1999, Glean.info, formerly CyberAlert, has provided media monitoring and analytics to thousands of companies worldwide. We request the opportunity to serve your organization with our new enterprise media monitoring and measurement service.
Bottom Line: Most corporate departments and a range of company managers can benefit from Glean.info’s media monitoring and measurement. Media monitoring is not just for PR anymore.
