To be an effective social media marketer, you first must be an attentive social media listener.
Best method: a social media monitoring service. Monitor your company, brands and competitors.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, media measurement and analytics solutions across all types of traditional and social media.