As social media continues to evolve and grow as a popular marketing channel, organizations struggle with social media measurement. How can they quantify value of social media marketing? What should they measure? How do they value engagement? How do they measure social media marketing’s impact on key business objectives like sales and reputation? Those are just some of the many questions brands are pondering.
CyberAlert’s new Measurement Handbook helps marketers answer those questions with actionable insights. The free ebook provides an in-depth analysis of social media metrics and contains a treasure trove of tips and strategy suggestions from leading experts in the field. The fast-changing field of social media measurement has advanced substantially in the last few years. Marketers are moving beyond rudimentary numbers like number of followers and are focusing on more meaningful metrics with greater connection to overall business needs.
Here’s a description of the articles in the handbook on social media metrics, measurement and analysis:
Choosing a Social Media Monitoring Service: Core Requirements vs. Bells and Whistles
Choosing a media monitoring service based solely on bells and whistles or graphing/charting capabilities can be a major misstep. Establish your goals, needs and key metrics. Then find a service that can meet your requirements.
Social Media Measurement: If It’s Not Measurable, Is It Still Important?
If a social media result can’t be measured, can it be important? If there’s no metric to compute a result, does the outcome still have value?
Social Media Measurement: Turn Likes and Followers into Actionable Performance Insights
Many brands get so caught up with measuring social media numbers that they forget to transform those numbers into actionable insights. Here’s how to do that.
Social Media and the Sales Funnel: Where Does It Fit?
Understand how social media contributes to the sales funnel. By integrating social media into all stages of the funnel, marketers can pinpoint how social media best fits into sales and better determine its ROI.
What Counts in Social Media Measurement: Impressions vs. Relationships
While impressions indicate the reach of a brand’s message, marketers can better assess performance through metrics that measure relationships with their audience.
Using Social Media Measurement to Give Consumers Control
Might it be possible to use social media data to make advertising and content marketing more useful and acceptable to consumers? Companies can use data to strengthen relationships with consumers by giving them some control over marketing materials.
Social Media Measurement Tips “for the Rest of Us”
Here’s how small and mid-sized businesses can take advantage of social media measurement tools and tactics on a limited budget.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, media measurement and analytics solutions across all types of traditional and social media.
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