by William Comcowich | Mar 16, 2016 | Cause Marketing
Buzz the bee mascot for Honey Nut Cheerios has gone missing. The cereal character is out to save the real bees. In a superb example of cause marketing with an inspired product tie-in, General Mills temporarily removed the picture of the bee mascot from boxes of Honey...
by William Comcowich | Mar 15, 2016 | Content Marketing
Which is more effective? Content marketing or native advertising? The difference between the two is that websites charge sponsors to place native advertising that looks like editorial content whereas websites accept and publish content marketing pieces as an actual...
by William Comcowich | Mar 14, 2016 | Blogging
Google just published best practices for bloggers who receive free products or services. If bloggers don’t follow the practices, the search engine giant may consider them in violation of its webmaster guidelines and eliminate them from search results. PR and marketing...
by William Comcowich | Mar 9, 2016 | Crisis Management
Controversy surrounding tennis star Maria Sharapova illustrates the difficulty brands often face with celebrity endorsements. Sharapova admitted she tested positive for the drug meldonium, a medication the World Anti-Doping Agency only recently banned. The...
by William Comcowich | Mar 8, 2016 | Social Media Marketing
Emoji have taken the marketing world by storm. Or to use another analogy, a tsunami of emoji has hit digital marketing. Emoji offer several important marketing advantages. They can pass through ad-blocking software. Ad-adverse millennials love them. Because they are...
