by William Comcowich | Aug 31, 2015 | Social Media Measurement
Social media analytics has some clear advantages over traditional marketing research. Perhaps most importantly, it is fast and inexpensive. Are the advantages for social media analytics a death knell for traditional market research methods? Advantages of Social...
by William Comcowich | Aug 27, 2015 | Influencer Marketing
Almost everyone in PR and marketing now recognizes the power and value of social media influencers. Endorsements from bloggers, video producers or celebrities with enormous numbers of social media followers can supercharge PR and marketing campaigns. Realizing...
by William Comcowich | Aug 27, 2015 | Digital Marketing
Web analytics produces an abundance of data that help businesses measure website performance, learn how to attract more visitors and increase sales. However, the shine has worn off the fancy charts and graphs since the early days of web analytics. Organizations seem...
by William Comcowich | Aug 27, 2015 | Social Media Measurement
Corporations still struggle to measure their social media marketing efforts but expect to invest more resources in marketing analytics. Only 15% of marketing executives say they can prove the impact of social media on their business using quantitative approaches,...
by William Comcowich | Aug 24, 2015 | Video Marketing
Tech and marketing pundits have predicted for years that interactive video would become prevalent. It now seems its moment has finally arrived. The exponential growth of online video, increasing broadband capacity, and consumers’ growing preference for control over...
