by William Comcowich | Sep 30, 2016 | Public Relations
Public relations professional is among the over-rated jobs, according to new research. Perception falls short of reality for jobs like PR executive that can be stressful, involve long hours and have a high turnover, reveals CareerCast’s annual Most Overrated Jobs of...
by William Comcowich | Sep 30, 2016 | Content Marketing
Successful B2B content marketers follow similar strategies. They have a documented content marketing strategy, stress creation of high-quality content, and measure content marketing performance, reveals the B2B Content Marketing: 2017 Benchmarks, Budgets and Trends...
by William Comcowich | Sep 28, 2016 | Online Reputation Management
Trolls – those discontents who hurl inflammatory, hateful attacks and start pointless arguments online — seek only to cause havoc and undermine a person’s or a company’s hard-won reputation. Once mainly a problem for individuals, trolls are increasingly...
by William Comcowich | Sep 28, 2016 | Influencer Marketing
The Federal Trade Commission has released guidelines for disclosing sponsored social media posts. Yet many social media influencers and brands have not gotten the message. Paid advertisements masquerading as innocent photos continue to abound. Informed readers likely...
by William Comcowich | Sep 27, 2016 | Public Relations
Marketing and public relations increasingly overlap due to the new dominance of digital communication and the new higher degree of transparency between businesses and their audiences. By working together, public relations and marketing teams better deliver the...