by William Comcowich | Oct 30, 2019 | Online Reputation Management
Research shows that 86% of consumers read reviews for local businesses, and 57% will only patronize businesses with four or more stars. Stars often mislead shoppers. The problem is that fake online reviews are pervasive. Estimates of fake reviews vary, depending on...
by William Comcowich | Nov 12, 2018 | Online Reputation Management
Advances in video editing enable fraudsters to create deep fakes: doctored videos that portray people doing things they never did or saying words they never said. The videos can dub words on speakers or replace an image of someone’s head with another person....
by William Comcowich | Nov 1, 2018 | Online Reputation Management
Although most CEOs and board members know their companies face significant risks, most are not adequately prepared, new research reveals. Organizations face mounting reputational risks from cybersecurity, poorly monitored third-party partners, and accusations of poor...
by William Comcowich | Oct 26, 2018 | Online Reputation Management
Social media allows anyone with a grudge to disparage, condemn and slander others online — often with fake identities or behind a mask of anonymity. Some customers state legitimate complaints. Others post unreasonable grievances. And a whole host of characters,...
by William Comcowich | Oct 2, 2018 | Online Reputation Management
Google no longer permits users to post anonymous reviews on its My Business platform. Importantly, Google has removed all previous anonymous reviews. The decision is a step in the right direction to remedy the problem of fake reviews. Terminating anonymous reviews...
by William Comcowich | May 18, 2018 | Online Reputation Management
Defamatory accusations online or in the media can wreck reputations of both individuals and organizations. Such allegations often repeated in the media and online, are far worse than complaints of mediocre products or customer services shortfalls. They can destroy...
