by William Comcowich | Apr 25, 2016 | Public Relations
With the Internet, working remotely has become much easier. The Internet has greatly enhanced the ability of freelancers to earn a decent living – and of clients to find the most capable freelancers. More companies, including PR agencies and corporate departments,...
by William Comcowich | Apr 22, 2016 | Social Media Marketing
The power of social media escapes many C-level executives. Many PR professionals are attempting to educate CEOs and other C-level executives on the benefits of business executives actively participating on social media. “There’s been a lot of industry buzz encouraging...
by William Comcowich | Apr 21, 2016 | Influencer Marketing
Influencer marketing is now accepted as a powerful strategy for gaining followers, building trust, and increasing brand awareness. It has become a widely used tool in PR and marketing circles. Now a new form of influencer marketing has emerged: co-creation or...
by William Comcowich | Apr 20, 2016 | Social Media
Crises can easily spread on social media and quickly damage your brand’s reputation. The smallest issue can rapidly gain momentum and get out of control. When a crisis erupts, there’s little time to react. If you are prepared, it’s much easier to manage your company’s...
by William Comcowich | Apr 20, 2016 | PR Measurement
Public relations executives see measurement and evaluation as one of the industry’s top growth opportunities, a new survey shows. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth...