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Digital PR Hits Measurement Potholes

Digital PR Hits Measurement Potholes Even while PR gained greater responsibility for digital communications, confidence in the ability to accurately measure the ROI of digital PR (such as banner ads, SEO, etc.) declined from 63% to 58% among UK PR professionals, reveals the annual Digital PR and...

Essential Steps to Prove PR Value

Essential Steps to Prove PR Value How can PR prove it contributed to the bottom line? That’s probably the most frequent question PR professionals ask. PR pros face increasing pressure to justify their work. Those who cannot demonstrate their value to the C-suite risk having their budgets...