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Most recently, public relations people have focused on convincing high-level executives about how much PR contributes to business goals. New research indicates that PR has a more basic challenge: educating executives and managers about actually what PR does. Many...
Marketing and public relations professionals often create gated content. The whitepapers, webinars, infographics or other types of information require viewers to provide their contact information and sometimes company name, title, and other information. Gated content...
Most people associate crisis communications with large corporations and politicians, but a PR crisis can also endanger a start-up’s future before even gets off the ground. Some well-known start-ups and early-stage ventures, including Uber, Airbnb and Slack,...
Online product ratings and reviews play a crucial role in sales, pricing and brand loyalty, yet relatively few companies follow a strategy to solicit and improve ratings. Globally, 54% of companies consider product ratings to be very important to their...
Deepfake videos, altered video recordings, bring new threats to corporate reputations. Advances in video editing enable fraudsters, pranksters or criminals to create videos that portray people doing things they never did or saying words they never said. The videos can...
