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Shareholder value is no longer the singular concern for corporations, leading CEOs assert. Corporations must take into account all stakeholders, including customers, employees, suppliers, communities in addition to shareholders, states the Business Roundtable’s...
The good news is that most teen-agers believe it’s important to follow current events. The bad news is that more than half get their news from social media or YouTube celebrities rather than bona fide news outlets, a new survey shows. In addition, 60% of teens who get...
College students majoring in PR and other communications fields will soon pack their belongings and head to school. Their several years in college will create the foundation for their careers. Communications professionals urge PR majors to make the most of those few...
Facebook has opened its augmented reality (AR) design platform to everyone on Instagram. Spark AR brings augmented reality to cameras in phones, rather than separate devices, such as glasses. It was previously available only to approved creators on Instagram. With...
Data visualizations – the new-fangled term that refers to charts, graphs and other types of information graphics — help public relations professionals communicate data and messages more clearly and effectively. Endless rows and columns on spreadsheets are far...
