Glean.info Blog: Instagram Archives

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Glean.info Blog: Instagram Archives - glean.info

Should Marketing and PR Embrace Instagram Reels?

by William Comcowich | Sep 21, 2020 | Instagram

Instagram hopes to knock off TikTok with Reels, its new video feature. An obvious copy of TikTok, Reels features 15-second video clips that users can overlay with audio and special effects and share with others on the network. After enjoying an explosion in...

PR Implications of Instagram’s Growing Popularity for News Consumption

by William Comcowich | Jul 8, 2020 | Instagram

Use of Instagram for news consumption across all age groups has doubled since 2018 and will probably overtake Twitter during the next year, reveals the new Reuters Digital News Report. Already, news consumption on Instagram almost equals Twitter. According to the...

New Instagram Feature Boosts Social Media Marketing

by Michael Kling | Jan 28, 2020 | Instagram

Instagram has introduced a new feature designed to help brands promote user-generated content and boost the popularity of its Stories format. The @ symbol appears if your account has current mentions in other users’ public Stories. The new feature displays the total...

Instagram Touts New Augmented Reality (AR) Design Tool for Brand Marketing and PR

by William Comcowich | Aug 16, 2019 | Instagram

Facebook has opened its augmented reality (AR) design platform to everyone on Instagram. Spark AR brings augmented reality to cameras in phones, rather than separate devices, such as glasses. It was previously available only to approved creators on Instagram. With...

Instagram Engagement Declines: How Brands Can Boost Results

by William Comcowich | Jul 11, 2019 | Instagram

New research indicates that Instagram engagement dropped this year, a potential concern for marketers. The engagement rate of brands dropped from 1.54% on April 15 to 0.8% on June 23, reveals a Trust Insights analysis that examined more than 1.4 million posts and more...

A New Option for Influencer Marketing on Instagram

by William Comcowich | Jun 10, 2019 | Instagram

Instagram is introducing a new tool that can greatly expand influencer marketing on the app. While marketers can now partner with influencers to promote their brands, only influencers’ followers see those endorsements. The app’s new “branded content ads” will allow...

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