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Bank of America reacted quickly and successfully to dodge an oncoming PR crisis. Its trouble started when California Gov. Gavin Newsom announced at a press conference last week that banks, including four of the nation’s five largest banks, agreed to a 90-day...
Not surprisingly, PR and marketing professionals predict substantial financial repercussions from the COVID-19 pandemic, multiple surveys show. However, the surveys reveal some bright spots among the gloom. PR Consumer and Brand Campaigns Impacted A PR Week survey of...
Businesses and other organizations are donating goods and funds to help the battle against the coronavirus. In a few examples, U-Haul is offering 30 days of free storage to college students who had to move out of their dorms, Business Insider reports. MGM Resorts is...
Social media is suffering from a deluge of fake news and misinformation about COVID-19. Communications professionals can take a leading role on limiting the misinformation by monitoring social media and posting accurate information on social media. Read more....
Marketers have sent a deluge of emails about the coronavirus to customers over the last couple weeks. Brands hope to inform and reassure customers, but many messages do neither and some might by hurting customer relationships. Some messages provide specific, helpful...
