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How to Promote Your Brand in Swag Bags

How to Promote Your Brand in Swag Bags Gift bags filled with promotional items, also known as swag bags and frequently distributed at conferences, fund-raisers and high-profile events, help publicize brands and products long after the event concludes. Businesses also give away swag bags at new product...

How B2B Marketers Win the Trade Show Wars

How B2B Marketers Win the Trade Show Wars Marketers rate in-person events as the most effective marketing method, according to the Content Marketing Institute. That’s probably why trade shows remain so popular. They offer personal, face-to-face contact that’s becoming so rare in our digital world....