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12 PR & Marketing Ideas for Halloween

12 PR & Marketing Ideas for Halloween Americans will spend $9 billion on Halloween merchandise this year, predicts the National Retail Federation. More than 175 million Americans plan to partake in Halloween festivities, and spending will reach an average of $86.79 per person, up from $86.13 last year,...

Holidays Give Brands PR & Marketing Gifts

Holidays Give Brands PR & Marketing Gifts Brands will soon be busy preparing holiday marketing campaigns as the end of the year approaches. While the holidays mean Christmas and Thanksgiving for most people, the truth is that holidays occur year round. Hardly a week passes without some sort of day of...

How to Promote Your Brand in Swag Bags

How to Promote Your Brand in Swag Bags Gift bags filled with promotional items, also known as swag bags and frequently distributed at conferences, fund-raisers and high-profile events, help publicize brands and products long after the event concludes. Businesses also give away swag bags at new product...