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Good pay and benefits are great, but there are other reasons why PR people like their jobs, a new survey reveals. When asked “What are the most satisfying aspects of your job?” PR pros most frequently answered challenging work (56%), organizational mission/integrity...
Corporate boards believe a company code of conduct helps prevent employee misbehavior and safeguard the organization’s reputation. PR and corporate communications professionals agree: By curtailing illegal and unethical actions, the company can avoid...
Companies are cancelling conferences and business travel plans due to concerns over coronavirus, now officially named COVID-19. Facebook cancelled its F8 conference, its biggest event of the year. Marketers and developers eagerly look forward to the annual conference...
No longer is influencer marketing a teen-ager crashing the marketing party. Influencer marketing has grown up into a well-developed, well-financed and successful strategy, with many different types of influencers working across a range of platforms. So says the 2020...
