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Covid-19 Safety Perception: The Essential New PR Metric

by William Comcowich | Jun 1, 2020 | Public Relations

Covid-19 Safety Perception: The Essential New PR Metric As businesses across the country reopen after the Covid-19 lockdown, they wonder if customers will return. That largely depends on how safe consumers feel on the organization’s premises. Traditionally, companies focused marketing and PR messages on quality...

Covid-19 Vaccine Development by Press Release and Media Interview Undermines Trust in Medical Science

by William Comcowich | Jun 1, 2020 | Public Relations

Covid-19 Vaccine Development by Press Release and Media Interview Undermines Trust in Medical Science In the conventional pharmaceutical development process, researchers publish results in peer-reviewed scientific journals, complete with detailed supporting data from double-blind clinical trials. As researchers race to develop a vaccine for Covid-19, some...

How Virtual Meetings Produce a PR & Marketing Windfall for a Small Nonprofit

by Michael Kling | Jun 1, 2020 | Nonprofits

How Virtual Meetings Produce a PR & Marketing Windfall for a Small Nonprofit Businesses, nonprofits and other organizations have pivoted from physical to virtual transactions.  Business professionals and others have dropped in-person meetings in favor of video conferences via Zoom, GoToMeeting, Webex, and other apps. A California animal...
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