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Nonprofits face increasing pressure to prove how their efforts make an impact. Donors, including grantors and foundations, want to know how effectively nonprofits are using their money. That’s one reason why measuring ROI is more important than ever for...
Businesses, nonprofits and other organizations have pivoted from physical to virtual transactions. Business professionals and others have dropped in-person meetings in favor of video conferences via Zoom, GoToMeeting, Webex, and other apps. A California animal...
COVID-19 has forced nonprofit organizations to cancel all-important spring fundraising events. In addition, donors worried about their own financial predicaments have reduced contributions. Fundraising shortfalls this year may approach, or possibly even exceed, the...
Nonprofit organizations understand the value of public relations in soliciting donations, attracting volunteers or students, and raising awareness and approval of their mission and services. Nonprofits, especially small and midsized nonprofits, typically work with...
While nonprofit organizations often face PR measurement roadblocks, a path lays open for improving their measurement and evaluation results, according to new research. Although most nonprofit PR departments lack the resources of for-profit businesses, most enjoy...
Most nonprofit organizations post their announcements on social media, typically Facebook and Twitter. Far fewer nonprofits use social media listening to take full advantage of social media. Today, most people connect with friends, companies and other organizations on...
