by William Comcowich | Aug 2, 2017 | Nonprofits
Experts agree that the first important step to measuring results for PR and marketing is to select key performance indicators (KPIs) based on the organization’s goals. The same advice applies to non-profit organizations. Close tracking of carefully selected...
by William Comcowich | Nov 3, 2016 | Nonprofits
Like for-profit businesses, nonprofit organizations can gain substantial benefits by monitoring the wealth of data available from both traditional and social media sources. Locating positive media coverage can demonstrate the impact of marketing and public relations...
by William Comcowich | Jul 15, 2016 | Nonprofits
Most nonprofits understand that social media offers an increasingly powerful channel for communicating with constituencies, soliciting donations and promoting their cause. Nonprofit social media marketing is growing three times as fast as email. Email lists owned by...
by William Comcowich | Oct 13, 2015 | Nonprofits
Nonprofits can grow faster, solicit donations more successfully and better accomplish their missions through greater use of analytics. If you doubt the benefits of data, you can read the book, Moneyball. The book and movie of the same name relate the true story of how...
by William Comcowich | Jun 29, 2015 | Nonprofits
Many businesses and brands successfully used social media networks to increase awareness, research consumer sentiment, respond to consumer inquiries, improve their products, and implement marketing programs. Nonprofits have been slower to embrace social media. Yet,...
by William Comcowich | Jun 18, 2015 | Nonprofits
Like corporate America, many nonprofit organizations have embraced social media as a new way to connect with their constituencies. Yet few nonprofits are realizing the full spectrum of opportunities social media presents, especially in engaging the organization’s...
