by Michael Kling | Jul 20, 2020 | Public Relations
Fast-growth companies are virtually synonymous with CEOs who prioritize communications as part of their responsibilities, new research shows. Of the 100 top-performing companies evaluated, the vast majority (81%) are led by CEOs who consistently communicate and have a...
by William Comcowich | Jul 17, 2020 | Public Relations
Covid-19 has moved healthcare PR to the forefront of public attention. Just as frontline medical workers feel overwhelmed, communications professionals at healthcare organizations and their agencies feel the greater workload and increased pressure. Healthcare PR has...
by Haseeb Najam | Jul 16, 2020 | Guest Post
Let’s start with some stats: As of April 2020, almost 4.57 billion people are active internet users Online shopping now represents 14% of the global retail industry. 43% of global shoppers research products online via social networks. The shopping journey of 63%...
by Michael Kling | Jul 15, 2020 | Influencer Marketing
Influencer marketing has not been immune to Covid-19. Influencers, especially those in the travel industry, found that creating content became more difficult during widespread stay-at-home orders. Many brands paused or pulled back influencer marketing campaigns. And...
by Michael Kling | Jul 14, 2020 | Public Relations
Public relations professionals face slashed budgets, salary reductions and media pitching challenges due to the Covid-19 epidemic. Many scrambled to adjust media pitching tactics to find Covid-19 angles. As a result, many feel increased stress, a survey reveals....