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There have been a bevy of major PR blunders in 2020, some of them carryovers from previous years, like Boeing and Wells Fargo. There have also been new minor ones, like Major League Baseball’s sign stealing scandal. The Biggest Blunder Trophy, if there was one, goes...
Web scraping – copying and indexing contents from web sites — is always a tricky issue to discuss, as there’s a significant grey area between good robot (bot) activities and malicious ones. Legitimate web crawlers, like Googlebot, can benefit websites. Other...
For as long as there has been public relations, PR people have attempted to hide or recast facts of clients’ troubles; government investigators and investigative journalists try to seek the truth. Most often the truth eventually emerges, resulting in a major PR...
For a charitable organization, communication is everything: the ability to clearly convey your charity’s mission, the ability to connect with donors, partners, and volunteers, and the ability to craft a compelling narrative that spans social networks and marketing...
Sending emails is an indispensable way to reach clients. Email marketing is 40 times more effective as a customer acquisition strategy than relying on Facebook or Twitter. As such, it remains a crucial marketing tactic. Unfortunately, only a few understand how to reap...
On August 23, the South China Morning Post ran a story quoting LeBron James, basketball star of the LA Lakers, commentating about President Trump’s call for a boycott of Goodyear because the company banned workers from wearing MAGA hats. Part of Le Bron’s statement...
