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How To Successfully Use Surveys for Marketing & PR

How To Successfully Use Surveys for Marketing & PR Surveys offer a valuable tool to better understand how customers feel about a brand, the company’s products and how they compare to competing products. That information helps brands improve products and market their wares more effectively. To collect data that’s...

How Ephemeral Content Can Boost Your Awareness

How Ephemeral Content Can Boost Your Awareness Ephemeral content on social media refers to posts with a limited lifespan such as stories and live videos on Snapchat, Facebook and Instagram which disappear 24 hours after being posted. Snapchat introduced the idea of temporary posts when it debuted in 2011. Back...

Why PR So Often Doesn’t Get Results

Why PR So Often Doesn’t Get Results “Change” is an often used word in political campaigns. It’s also a beloved word of PR firms. In both cases, way too often, the word “change” means nothing more than running in place. A number of years before becoming a senior VP/senior counselor at Burson-Marsteller,...