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Major Public Relations Blunders of 2018

Major Public Relations Blunders of 2018 Last year, I wrote an article for this blog about repeat performers in the circus of PR crises. 2018 proved that media blunders are endemic in business, sports, entertainment and politics. Because there were so many political miscues, my 2018 list is dominated by...

How To Successfully Use Surveys for Marketing & PR

How To Successfully Use Surveys for Marketing & PR Surveys offer a valuable tool to better understand how customers feel about a brand, the company’s products and how they compare to competing products. That information helps brands improve products and market their wares more effectively. To collect data that’s...