by Arthur Solomon | Nov 26, 2018 | Guest
When I left journalism for public relations because New York City dailies I worked at ceased publication, it took me a while to adjust to writing business propaganda disguised as news. (Merriam-Webster definition of propaganda: the spreading of ideas, information, or...
by Arthur Solomon | Sep 20, 2018 | Guest
Soon it will be time for PR account teams to begin thinking about their 2019 programs. Almost certainly, agencies will offer up a sports tie-in. It’s almost as certain as the Buffalo Bills not winning this year’s Super Bowl. Too often, the result of a sports tie-in...
by Arthur Solomon | Aug 6, 2018 | Guest
By Arthur Solomon Shush! “It’s a secret. Don’t tell any one. It’s only between us.” Not any more it isn’t. The recent Congressional hearings into the email exchanges between FBI agent Peter Strzok and FB I lawyer Lisa Page shows what I’ve always preached: If you want...
by Arthur Solomon | Jun 4, 2018 | Guest
“Change” is an often used word in political campaigns. It’s also a beloved word of PR firms. In both cases, way too often, the word “change” means nothing more than running in place. A number of years before becoming a senior VP/senior counselor at Burson-Marsteller,...
by Arthur Solomon | Apr 17, 2018 | Guest
I’ve often been called a maverick during my PR career because of my disregard for long-established PR rules. Some agency execs were not thrilled with my disregarding the “rules of the game” tenets. Clients mostly approved. They were happy with having a person on their...
