by Arthur Solomon | Dec 11, 2019 | Guest Post
It’s that time of the year when media rehash what they believe are the biggest PR blunders of the year. As William Shakespeare wrote in Julius Caesar, “The evil that men do lives after them; the good is oft interred with their bones.” Last year, on this website I...
by Arthur Solomon | Nov 4, 2019 | Public Relations
PR practitioners can learn quite a lot by paying attention to the current political scene. Doing so provides a tuition-free course in public relations that’s not in PR communication school syllabuses. Many of the lessons apply to non-political agency PR. Below are...
by Arthur Solomon | Oct 22, 2019 | Public Relations
As a novice freelance journalist, when not on a deadline, I strived to lead with what I coined my “D” rule: Don’t Follow the Pack; look for the story behind the story. That meant when other reporters were interviewing celebrities, I would approach individuals who...
by Arthur Solomon | Sep 3, 2019 | Guest Post
The English language has evolved over the years. Language in PR, marketing and advertising, has not always changed for the best. A few examples: Used cars have disappeared from the lexicon in the United States. Now we have “pre-owned cars” or “certified pre-owned...
by Arthur Solomon | Jun 24, 2019 | Guest Post
During my PR career, some of my clients have experienced PR crises nationally and also internationally. Despite the PR tenets that by-the-book crises communication firms advocate, the one aspect of a crisis that most bothered clients was the daily negative news...
