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Why PR So Often Doesn’t Get Results

Why PR So Often Doesn’t Get Results “Change” is an often used word in political campaigns. It’s also a beloved word of PR firms. In both cases, way too often, the word “change” means nothing more than running in place. A number of years before becoming a senior VP/senior counselor at Burson-Marsteller,...

2017 PR Crises: Repeat Performers Lead the Way

My 2017 dossier of companies and individuals that would rather not be on a crisis PR list once again proved my decade’s long convictions: 1) that once an entity or individual has been involved in a crisis, it remains in its DNA forever and can resurface any time; 2)...