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Arthur Solomon, Author at glean.info

6 Examples: PR Dangers of Evading the Truth

6 Examples: PR Dangers of Evading the Truth For as long as there has been public relations, PR people have attempted to hide or recast facts of clients’ troubles; government investigators and investigative journalists try to seek the truth. Most often the truth eventually emerges, resulting in a major PR...

Why Athlete Superstars Make Poor Spokespersons

Why Athlete Superstars Make Poor Spokespersons On August 23, the South China Morning Post ran a story quoting LeBron James, basketball star of the LA Lakers, commentating about President Trump’s call for a boycott of Goodyear because the company banned workers from wearing MAGA hats. Part of Le Bron’s statement...

Who Should Meet the Press During a PR Crisis?

Who Should Meet the Press During a PR Crisis? There is no consensus among PR crises specialists about how a company should react during a PR disaster. Neither is there consensus on who should be the lead person that meets the press. The first four questions clients always asked me when they’re in a PR...