by William Comcowich | Sep 14, 2020 | Content Marketing
Shorter content gains more backlinks and share, new research reveals. Articles with less than 1000 words are shared more on average and attract more backlinks than longer content, reveals a Fractl analysis of more than 5,000 articles. Content with the most backlinks...
by William Comcowich | Sep 11, 2020 | Social Media Marketing
Building an online community can increase brand loyalty, strengthen relationships with customers, and transform customers into brand advocates. Online communities promote the brand’s human face rather than a corporate logo and boost lead generation. They can...
by Michael Kling | Sep 10, 2020 | Public Relations
Outside of some hip B2C social media marketers, communications professionals generally don’t bother with GIFs (which stands for graphics interchange format). They likely consider the humorous looping video clips nonprofessional and associate them with brief,...
by Michael Kling | Sep 9, 2020 | Social Media Monitoring
Social media listening emerged as one of the most popular strategies for rapidly gaining information about consumers’ changing preferences. Just over half (51%) of companies surveyed turned to social media listening platforms to learn about consumers’ changing...
by William Comcowich | Sep 9, 2020 | Social Media Monitoring
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. More importantly, however, social media listening helps guide a business to growth –...