by William Comcowich | Apr 10, 2019 | Social Media Monitoring
More small businesses and start-ups appreciate the value of reputation management and media monitoring. However, the media monitoring and social media listening practices of small and mid-size businesses still generally fall short of advanced methods in larger...
by William Comcowich | Feb 26, 2019 | Social Media Monitoring
Consumers and marketers agree about the value of authenticity. Most consumers (90%) say authenticity is important in deciding which brands they like and support (up from 86% in 2017) and 83% marketers agree that authenticity is very important to their brands,...
by William Comcowich | Dec 19, 2018 | Social Media Monitoring
While marketers seek to better understand customers through social media listening and other methods, they struggle to gain meaningful insights that can improve the customer experience, new research reveals. “While marketers are listening for the voice of the...
by William Comcowich | Oct 25, 2018 | Social Media Monitoring
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. However, social media listening frequently helps guide a business to growth – and to...
by William Comcowich | Aug 16, 2018 | Social Media Monitoring
Most companies aren’t organized to deliver the service that customers expect on social media. Marketing personnel often oversee social media. They create and post social media content; they also monitor social media for customer comments. Sometimes they answer...
by William Comcowich | Jun 29, 2018 | Social Media Monitoring
Social media users mention McDonald’s more than any other non-technology company. Research has found it’s the most talked about brand, along with Apple, Facebook, and Twitter. That abundance of social media commentary enables the fast-food chain to uncover...
