by William Comcowich | Dec 19, 2018 | Social Media Monitoring
While marketers seek to better understand customers through social media listening and other methods, they struggle to gain meaningful insights that can improve the customer experience, new research reveals. “While marketers are listening for the voice of the...
by William Comcowich | Oct 25, 2018 | Social Media Monitoring
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. However, social media listening frequently helps guide a business to growth – and to...
by William Comcowich | Aug 16, 2018 | Social Media Monitoring
Most companies aren’t organized to deliver the service that customers expect on social media. Marketing personnel often oversee social media. They create and post social media content; they also monitor social media for customer comments. Sometimes they answer...
by William Comcowich | Jun 29, 2018 | Social Media Monitoring
Social media users mention McDonald’s more than any other non-technology company. Research has found it’s the most talked about brand, along with Apple, Facebook, and Twitter. That abundance of social media commentary enables the fast-food chain to uncover...
by William Comcowich | Apr 24, 2018 | Social Media Monitoring
Social media networks typically offer their own analytics. PR and marketing professionals can peruse those native analytics to view metrics such as impressions, shares and likes. Relying solely on those native analytics does pose disadvantages. Networks Calculate...
by William Comcowich | Dec 4, 2017 | Social Media Monitoring
Advertising has transformed social media marketing. Some wonder if organic (nonpaid) social media remains an effective marketing strategy. Social ad spending worldwide will exceed $31 billion and make up 29.4 percent of digital ad spending by 2019, according to...
