by Michael Kling | Oct 7, 2020 | Public Relations
Concerns about deepfake videos have so far focused on politics, but businesses and other organizations are increasingly at risk, a growing number of observes believe. Deep fake videos show people doing things they never did or saying words they never said. The...
by William Comcowich | Oct 6, 2020 | Social Media Marketing
The Proud Boys, self-described as “western chauvinists,” are widely regarded as an anti-Muslim, homophobic, far-right wing, white supremacist, vigilante group. They use the #ProudBoys hashtag to identify their tweets and other communications. They were irate when gay...
by William Comcowich | Oct 5, 2020 | Crisis Communications
Hardly a week passes without a brand being proclaimed “canceled “on the internet. Consumers express outrage at the brand’s error in judgement or perceived crime and place the #cancelled hashtag next to the brand’s name on Twitter. They vow...
by William Comcowich | Oct 5, 2020 | Public Relations
The press kit is among the necessary and most useful tools in public relations. Also known as media kits, well-developed press kits provide a one-stop information source for reporters. They are essential to pitching story ideas to journalists. They offer a quick and...
by Michael Kling | Oct 2, 2020 | Fake News
Teenagers engrossed on Instagram aren’t the only ones who need to beware of fake news and other forms of misinformation online. Sharing misinformation on social media or other online channels can damage reputations of individuals and brands. Practically anyone...
