by Michael Kling | Oct 13, 2020 | Social Media Marketing
With the rise of social media, more communications executives and company leaders consider social media managers vital to their organizations. Despite the growth in social media management jobs, relatively little is known about its current role in corporate...
by William Comcowich | Oct 13, 2020 | Public Relations
A photograph can be the deciding factor between gaining media coverage or not. When faced with two otherwise equal stories, editors will pick the one with the better illustration. Photographs can dramatically increase viewership of articles. Many people look at photos...
by William Comcowich | Oct 9, 2020 | Public Relations
PR professionals and journalists greeted Tesla’s decision to eliminate its PR department with a mix of dismay and distaste. Big mistake, they say. While Tesla’s thin-skinned CEO Elon Musk has complained about media coverage, closing the PR department will open...
by William Comcowich | Oct 9, 2020 | Marketing
What’s in a name? The very essence of the brand. A well-chosen brand name summarizes the product, explains its purpose and benefits, and sparks subtle emotional reactions. Choosing an enticing name of a product or new company is the first step in marketing the...
by Michael Kling | Oct 8, 2020 | Content Marketing
B2B content marketers proved resilient this year as they reacted deftly to impacts of Covid-19. They quickly implemented changes related to messaging, calendars and distribution, according to new B2B Content Marketing research from the Content Marketing Institute....