by William Comcowich | Nov 30, 2020 | Public Relations
Pharmaceutical companies hope to introduce Covid-19 vaccines to the public by year end and then rapidly ramp up production. If most people receive vaccinations by next fall, life may regain a large degree of normalcy. That may be more difficult than thought....
by Frank Hamilton | Nov 30, 2020 | Video
Promoting your brand through videos is a strategy every business should pursue. The confidence in video marketing comes from some recent stats: More than 70% of YouTube users would rather watch a video than read a blog post. By 2022, online vides will make up more...
by William Comcowich | Nov 25, 2020 | Public Relations
Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers (CMOs) are moving more PR and marketing functions in-house. One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data...
by Michael Kling | Nov 24, 2020 | SEO
Google’s featured snippets at the top of many search results increase website traffic – a lot. Placed in an attention-grabbing box, featured snippets are located in what SEO pros call “position zero,” the highest possible position on page one of search...
by Michael Kling | Nov 23, 2020 | Blogging
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. This year, 387 (77%) of Fortune 500 companies published new content on their corporate blogs, up from 45% last year, according to new research from...
