by Michael Kling | Dec 8, 2020 | Crisis Management
The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing’s reputation soar again? Boeing’s reputation crashed when a 737 Max jet crashed in Indonesia in late 2018, killing all aboard, then another 737 Max aircraft...
by Michael Kling | Dec 8, 2020 | Social Media Marketing
A recent nationwide story about the paint-mixing videos of a part-time paint store employee offers some valuable lessons about how not to manage employee advocates on social media. Tony Piloseno, a senior at Ohio University who worked part-time at a Sherwin-Williams...
by William Comcowich | Dec 7, 2020 | Media Measurement
PR departments and agencies have long used media monitoring and media measurement services to manage corporate reputation, handle PR crisis, and assess the impact and value of public relations activities. Now, more companies and non-profit organizations are using...
by William Comcowich | Dec 4, 2020 | Public Relations
Many PR and marketing veterans say joint press releases offer outsized publicity that a firm seldom can obtain on its own. Both companies gain increased exposure through the partner’s distribution channels. If both partners are reputable, both gain access to new leads...
by Michael Kling | Dec 3, 2020 | Internal Communications
Already ubiquitous in online forums, emoji have spread into employee communications this year. With in-person contact either severely limited or completely eliminated, employees found connecting with colleagues extremely challenging during Covid-19 shut-downs. While...
