by Michael Kling | Dec 2, 2020 | Marketing
Marketers clearly face unprecedented challenges this holiday season. The Covid-19 crisis has prompted fundamental changes in consumer behaviors. The epidemic boosted digital and contactless services and shattered brand loyalty. More than half of consumers plan to shop...
by William Comcowich | Dec 1, 2020 | Marketing
Don’t bother trying to reason with people. To persuade consumers, reach their emotions. An array of research concludes that emotions are paramount in forming opinions and making purchase decisions. “Contrary to what many of us may believe, buying decisions are 80...