2020 Ultimate Guide to Media Monitoring, Measurement & Analytics for PR & Marketing
A FREE educational handbook for PR, marketing and corporate communications professionals
The new Media Monitoring, Measurement & Analytics Handbook is the most comprehensive ebook ever assembled on PR & marketing analytics. The ebook contains:
- Advice on proving and improving the value of PR & marketing
- Recommendations on how to improve your organization’s media monitoring and measurement
- Insights on top trends in media monitoring, measurement and analytics
- Tips on social media monitoring & measurement, marketing analytics, and selecting the right metrics
The Media Measurement, Measurement & Analytics ebook contains articles on topics like:
- How to choose the best media monitoring, measurement and analytics tools for your needs and budget
- How nonprofit organizations can gain the most benefits from social media listening and social media analytics
- Improving data analytics
- Overcoming obstacles to effective measurement
- Common measurement errors to avoid
- Selecting the right metrics - and discarding the useless ones
- Must-have features in a robust media analytics dashboard
- Measuring PR on a limited budget
- Tips for improving social media listening
- Media monitoring and measurement in a PR crisis
- Pros & cons of automated sentiment analysis
And more articles on improving your PR and marketing measurement.