Determining the effectiveness of your marketing efforts can be a major challenge. A well-structured marketing measurement program is the best way to determine if marketing strategies and tactics are really working.
Marketers can turn to CyberAlert’s new handbook, Marketing Measurement: Implementing Metrics That Matter for in-depth and up-to-date insights on measuring many different types of marketing initiatives.
The free ebook provides a wealth of information and tips from top experts in the field. Articles cover advice on selecting the most appropriate metrics, implementing strategies and interpreting data.
Here’s a description of the articles in the ebook on marketing metrics.
Why Your Content Marketing Isn’t Working
Implement well-planned content marketing strategies that match the company’s marketing goals. Measure success to align with business goals.
Content Marketing Measurement in 5 Easy Steps
Follow these steps to show that your content marketing supports both your marketing and business goals.
Collecting Insight from Basic Marketing Metrics
Basic metrics can provide important insights on marketing effectiveness, especially when marketers use the metrics to find weaknesses in content and improve their strategies.
9 Marketing Analytics Better Than Page View
The page view metric can mislead. Many other metrics are much better.
Data Misinterpretation: 4 Marketing Measurement Myths Exposed
Four common myths about the Internet and marketing data are dispelled.
New Marketing Standard: Measure Online Ad Viewability, Not Impressions
Website visitors may never actually view ads that are counted as impressions. Optimizing for viewability directs the marketing budget toward higher-quality ad placements.
Using Integrated Marketing Measurement to Make Better Decisions
An integrated marketing measurement approach is essential to uncover meaningful insights and drive growth.
Download your free copy of the ebook.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, media measurement and analytics solutions across all types of traditional and social media.
