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While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. It’s still incumbent on communications professionals to prepare and train business executives and subject matter experts for...
As the quarterly earnings season approaches, public relations teams will become busy drafting press releases, preparing executives for interviews and contacting reporters. Winning media mentions from earnings releases has become more challenging than ever. Media...
Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. In a herculean effort, pharmaceutical companies will soon distribute vaccines to the public. Medical experts say 75% of the public must be...
Your positioning statement creates the foundation for all your organization’s communications across all media. It provides focus and direction and ensures that content is consistent. Without a positioning statement, PR can resemble a person groping aimlessly in the...
The recent data security breaches of multiple federal agencies highlight the ongoing threat of cyber attacks and breaches. Hackers with suspected ties to Russia gained access to government systems through third-party vendor SolarWinds. Up to 18,000 SolarWinds...
