by William Comcowich | Sep 19, 2019 | Media Relations
Media relations is harder than ever. Fewer publications and fewer journalists mean competition for reporters’ attention and space in media outlets is fierce. PR pros far outnumber journalists and overwhelm them with pitches. According to the recent Frac.tl...
by William Comcowich | Sep 17, 2019 | Media Relations
Google has updated its news search algorithm to favor original reporting, a move that will likely influence public relations practices. Google changed its news story selection algorithm to better recognize original reporting, surface it more prominently in search...
by William Comcowich | Aug 9, 2019 | Media Relations
The U.S. Hispanic population reached a record 59.9 million in 2018, up 1.2 million over the previous year, according to the Census Bureau. Hispanics accounted for about half of U.S. population growth over the last decade. Although the rate of Hispanic population...
by William Comcowich | Jun 14, 2019 | Media Relations
Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t survive past their first two years, and half don’t survive past five years. Inadequate public relations and marketing is often cited as a factor....
by William Comcowich | Jun 10, 2019 | Media Relations
Computer programs, so-called robot reporters, write more news articles than ever, a trend that could substantially impact public relations. Roughly a third of the content published by Bloomberg News uses some form of automated technology, produced with the company...
by William Comcowich | May 28, 2019 | Media Relations
You’ve sent a well-crafted, targeted press release and story pitch to reporters and editors at well-targeted news sources. You made sure the press release contains detailed contact information, including an after- hours contact. And you’ve followed other best...
