by William Comcowich | Mar 22, 2019 | Media Relations
Internal editorial calendars within a PR department or agency provide a roadmap and schedule for creation of PR materials, including press releases, blog posts, and content marketing. The calendars also improve timing of media pitching. By laying out what content to...
by William Comcowich | Jan 25, 2019 | Media Relations
How important is an online corporate newsroom? All journalists – 100 percent – say having an online newsroom is important, and 44% say it’s very important, according to a survey by TEKGroup International. Other key takeaways from the 2019 online newsroom survey...
by William Comcowich | Dec 14, 2018 | Media Relations
As marketing and PR pros look forward to 2019, they’ll review trade shows scheduled throughout the year, select conferences to attend, settle on booth design, submit proposed presentations, decide on giveaways and events, and plan media outreach efforts. First...
by William Comcowich | Oct 22, 2018 | Media Relations
Although business executives and subject matter experts have extensive knowledge about their particular companies and subjects, they may not be skilled at answering journalists’ or analysts’ questions in interviews. It’s the role of public relations professionals to...
by William Comcowich | Oct 11, 2018 | Media Relations
The late Steve Jobs acquired a reputation as a PR genius. His PR acumen helped Apple become one of the marquee brands of the 21st century. Jobs was a master at storytelling and building suspense in presentations. He consistently excited customers about Apple’s...
by William Comcowich | Sep 19, 2018 | Media Relations
Embargoes can be both helpful and challenging for public relations. By placing news releases under embargo, PR pros can release news to media outlets and simultaneously delay publication until a certain date and time. That enables brands to determine the timing of...
