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While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. It’s still incumbent on communications professionals to prepare and train business executives and subject matter experts for...
Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Infographics, audio clips, photos and especially videos grab and hold attention and tell stories that people tend to remember. Understanding...
The U.S. Hispanic population reached a record 60.6 million in 2019, up from 50.7 million in 2010, according to the U.S. Census Bureau. Hispanics now represent 18% of the nation’s population and are the second largest ethnic or racial group after white...
Embargoes can be both helpful and challenging for media relations. By placing a news release under embargo, PR pros can release news to media outlets and at the same time delay publication until a certain date and time. That enables brands to determine the timing of...
Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges and opportunities for PR agencies and their clients. Online press conferences make it more difficult to hold the attention...
