by William Comcowich | Oct 22, 2018 | Media Relations
Although business executives and subject matter experts have extensive knowledge about their particular companies and subjects, they may not be skilled at answering journalists’ or analysts’ questions in interviews. It’s the role of public relations professionals to...
by William Comcowich | Oct 11, 2018 | Media Relations
The late Steve Jobs acquired a reputation as a PR genius. His PR acumen helped Apple become one of the marquee brands of the 21st century. Jobs was a master at storytelling and building suspense in presentations. He consistently excited customers about Apple’s...
by William Comcowich | Sep 19, 2018 | Media Relations
Embargoes can be both helpful and challenging for public relations. By placing news releases under embargo, PR pros can release news to media outlets and simultaneously delay publication until a certain date and time. That enables brands to determine the timing of...
by William Comcowich | Sep 5, 2018 | Media Relations
Most all media relations veterans recommend that spokespersons avoid saying “no comment” to the media in most all situations. Just say “no” to no comment, PR experts urge. Seasoned PR executive compare uttering those words to admitting guilt or to waving a red flag in...
by William Comcowich | Jun 18, 2018 | Media Relations
The changing media landscape has prompted some to question the value of media relations. The rise of social media and digital marketing, combined with the demise of newspapers, massive staff cuts at traditional media outlets and decline in trust in the media have even...
by William Comcowich | May 23, 2018 | Media Relations
Public relations can mean the difference between success and failure for start-ups. Many well-known start-ups including Airbnb and Tesla Motors owe much of their success to effective PR. Start-ups often delay PR until their product is ready for launch or at least out...
