by William Comcowich | Jun 18, 2018 | Media Relations
The changing media landscape has prompted some to question the value of media relations. The rise of social media and digital marketing, combined with the demise of newspapers, massive staff cuts at traditional media outlets and decline in trust in the media have even...
by William Comcowich | May 23, 2018 | Media Relations
Public relations can mean the difference between success and failure for start-ups. Many well-known start-ups including Airbnb and Tesla Motors owe much of their success to effective PR. Start-ups often delay PR until their product is ready for launch or at least out...
by William Comcowich | Apr 5, 2018 | Media Relations
Reporters and bloggers typically first visit the online newsroom when developing a story about an organization or brand. They also visit corporate newsrooms when writing about an industry development or business issue. Two-thirds of journalists visit online newsroom...
by William Comcowich | Mar 1, 2018 | Media Relations
Some reporters use sneaky interview tricks that can catch corporate communications spokespersons off guard, resulting in replies they later regret. Most journalists don’t ask guileful questions or use underhanded tactics, but PR spokespersons and corporate executives...
by William Comcowich | Dec 19, 2017 | Media Relations
Reporters face growing pressure to produce multimedia stories and content that performs well on social media. That’s useful knowledge and an opportunity for media relations people. PR can capitalize on that pressure by creating pitches that include more...
by William Comcowich | Oct 4, 2017 | Media Relations
Journalists have embraced data journalism. That fondness for data-driven stories offers public relations teams a sizable opportunity. PR pros can gain media placements by immersing themselves in data public relations – telling stories based on data. With public trust...
