by Michael Kling | Jun 25, 2020 | Media Relations
Press releases, once a mainstay of public relations, have largely fallen out of fashion in some PR circles. Many PR pros criticize them as an antiquated tool. They’re full of long-winded pronouncements, corporate jargon and vacuous quotes, they say. Worst of...
by Michael Kling | Jun 19, 2020 | Media Relations
You may do you darnedest to create newsworthy press releases and to pitch enticing story ideas to reporters. But if you don’t know precisely which journalists to contact, your media relations campaign won’t get far. That’s where media databases prove...
by William Comcowich | May 28, 2020 | Media Relations
An interview of the Rolls-Royce CEO provides some valuable lessons on how not to act during a media interview. Rolls-Royce CEO Warren East stared off camera and appeared to smirk during a media interview about lay-offs at the company. The aviation giant had just...
by William Comcowich | May 22, 2020 | Media Relations
Reporters sometimes use sneaky interview questions and tricks that can catch corporate communications spokespersons off guard, resulting in replies they later regret. Most journalists don’t ask guileful questions or use underhanded tactics, but PR spokespersons and...
by William Comcowich | May 12, 2020 | Media Relations
Covid-19 has greatly accelerated the trend to remote TV interviews. Media interviews are now more likely than not to be completed remotely via Zoom, Skyp, FaceTime or other video conference app than in person. “There was once a time when a journalist would scoff...
by William Comcowich | Apr 3, 2020 | Media Relations
With COVID-19 stories dominating the news, PR pros wonder if they should pitch stories not related to the epidemic. They wonder if a coronavirus angle is essential for a media pitch. Journalists and PR veterans give varying answers to those questions. To a large...
