by William Comcowich | Jun 18, 2018 | Public Relations
Some experts say companies can promote their businesses, attract customers, and increase sales by taking a public stance on public issues. Researchers from Duke and Harvard say their research suggests that “CEO activism can sway public opinion – and also...
by William Comcowich | Jun 15, 2018 | Social Media Marketing
While PR and marketing pundits frequently describe the benefits of influencer marketing, they rarely mention one group of highly effective and widely available influencers: employees. Employee advocacy — urging employees to post brand content on their own social...
by William Comcowich | Jun 14, 2018 | Fake News
Businesses and celebrities have been under a growing attack from websites that publish fake news. Both large and small companies, nonprofit organizations, entertainers, athletes, politicians and other well-known people never know when a fake news story might accuse...
by William Comcowich | Jun 13, 2018 | Digital Marketing
Some marketers say the end of net neutrality will transform the internet – as well as internet marketing. Net neutrality rules required internet service providers (ISPs) like AT&T, Comcast, Sprint and Verizon, to treat all internet traffic equally. ISPs could not...
by William Comcowich | Jun 12, 2018 | Content Marketing
Brands traditionally avoid controversy. By its definition, controversy sparks disagreement and argument. Yet winning the customer’s attention becomes increasingly challenging as blog posts, articles and videos saturate the internet and overwhelm viewers. Some...
