by William Comcowich | Jun 25, 2018 | Instagram
Instagram hopes to take on YouTube and increase its role in influencer marketing with its new long-form videos. In introducing IGTV, Instagram will allow users with 10,000 followers or more to post videos up to an hour long. Others can post up to 10 minutes of video....
by William Comcowich | Jun 22, 2018 | Social Media
Brands are feeling the repercussions from the collapse of consumers’ trust in social media. Consumers expect brands to pressure social media platforms to better safeguard personal data (71 percent), curb the spread of fake news (70 percent), and shield them from...
by William Comcowich | Jun 21, 2018 | Social Media
Reversing a years-long trend, people are sharing news less on social media. Instead, they’re sharing more on messaging apps such as WhatsApp and Snapchat. The shift poses both challenges and opportunities for publishers and brands. News sharing on Facebook fell...
by William Comcowich | Jun 20, 2018 | Influencer Marketing
Consumer products giant Unilever is urging greater transparency and improved measurement in influencer marketing. Unilever is publically calling for the industry to unite to combat fraud and increase brands’ ability to measure the impact of influencer marketing....
by William Comcowich | Jun 18, 2018 | Media Relations
The changing media landscape has prompted some to question the value of media relations. The rise of social media and digital marketing, combined with the demise of newspapers, massive staff cuts at traditional media outlets and decline in trust in the media have even...
