by William Comcowich | May 14, 2018 | Social Media Measurement
The Klout Score, which measured people’s social media power, is disappearing. The score supposedly graded social media influence with a single number and held clout in the past. Social media savants eagerly, even desperately, sought high Klout Scores. The scores...
by William Comcowich | May 11, 2018 | Marketing
Smart speakers and their personal assistants are in the process of changing brands’ relationships with consumers – and maybe not in a good way. Most consumers now typically use smart speakers to play music, check the weather, or set a timer or alarm. Mostly,...
by William Comcowich | May 10, 2018 | Public Relations
Product innovation and inspired public relations fueled Tesla’s rise to prominence, but the company’s supercharged PR stalled this year. Negative news about problems with its autopilot, financial challenges, production goals, quality-control problems and...
by William Comcowich | May 8, 2018 | Content Marketing
B2B companies appreciate the effectiveness of content marketing. So much so that almost all of them do it. The overwhelming majority — 87 percent of B2B brands and 84 percent of all organizations — conduct content marketing, according to a new eMarketer...
by William Comcowich | May 8, 2018 | Writing
Public relations professionals put great effort into crafting press releases, building a targeted media list, and developing relationships with reporters and editors. A seemingly small error can ruin those efforts. More than a few PR agencies and departments have...
