by William Comcowich | Apr 18, 2018 | Public Relations
In the old days PR handled media relations. Marketing oversaw advertising, promotional materials and gathering customer information through surveys and focus groups. PR focused on safeguarding the brand’s reputation, marketing on boosting sales. Today, PR and...
by William Comcowich | Apr 16, 2018 | Public Relations
The spread of fake news, branded content and paid influencers has brought ethics to the forefront of the public relations industry. PR professionals cite distribution of fake news as the greatest potential ethical issue for the PR industry, reveals the 2018 Global...
by William Comcowich | Apr 16, 2018 | Public Relations
As summer approaches, many businesses will hire interns. Many, including PR and marketing agencies, may not pay the interns and expose themselves to massive liability as well as reputational damage. Businesses must pay interns at least minimum wage unless they meet...
by William Comcowich | Apr 12, 2018 | Crisis Management
Although long-held PR crisis management recommendations generally remain valid, they require extensive revision, many crisis communications experts argue. The long-standing PR crisis playbook still holds, but it may need some new chapters. Social media and ubiquitous...
by William Comcowich | Apr 11, 2018 | Data Analytics
Some marketers are urging data-driven marketers to re-examine their practices in light of Facebook’s Cambridge Analytica scandal. They’re calling for greater emphasis on ethics regarding the use of customer data. The underlying problem isn’t...
