by William Comcowich | Nov 18, 2019 | Data Analytics
Live data visualizations will open a new era for graphic design and corporate communication. “With the year 2020, graphic design trends have reached an important milestone,” asserts Jamahl Johnson at 99designs. “It’s the dawn of a new decade, and graphic design is...
by William Comcowich | Oct 15, 2019 | Data Analytics
You’ve heard of fake news. You may not have heard of fake data visualizations. Even educated professionals tend to consider charts, graphs and other types of data visualizations as an extension of statistics – hard numbers that cannot be fudged. But charts can lie....
by William Comcowich | Oct 7, 2019 | Data Analytics
Big data is touted as good medicine for business ills – something that can diagnose problems and lead to miraculous cures. At its best, big data can produce critical insights that impel improved business strategies. But big data has significant disadvantages. It’s...
by William Comcowich | Sep 13, 2019 | Data Analytics
Companies are spending more on marketing analytics. Overall, they also reap greater benefits, but the value of marketing analytics varies substantially between companies, according to the latest CMO Survey published by Duke University’s Fuqua School of Business....
by William Comcowich | Jan 23, 2019 | Data Analytics
More than a few experts predict that artificial intelligence (AI) will revolutionize marketing this year. Representing the next step for data in marketing, machine learning-based marketing tools will analyze data and customer behavior, make recommendations and...
by William Comcowich | Jan 10, 2019 | Data Analytics
Most high-level business executives obsess over data. Public relations and marketing professionals have recently followed their lead. Data now swamps PR and marketing teams. Sometimes they seek data just for the sake of collecting numbers that impress their c-level...
