by William Comcowich | Oct 30, 2018 | Data Analytics
Data analytics provide a key to opening the door to “micro-moments.” Many call it a major marketing opportunity. Google Vice President of Marketing Lisa Gevelber coined the term and defines micro-moments as times when mobile consumers seek information...
by William Comcowich | Oct 18, 2018 | Data Analytics
Burger King recently released an advertisement it says was written by artificial intelligence. With the video of tasty-looking burgers and fries rolling, the robot-like voice blurts: “The chicken crossed the road to become a sandwich. Burger King encouraged the...
by William Comcowich | Sep 4, 2018 | Data Analytics
Most brands use data to develop marketing campaigns and customer messages. A handful of other major companies such as Amazon and Netflix draw on large databases to personalize customer messages. At the opposite end of the spectrum, many marketers create offers that...
by William Comcowich | Aug 27, 2018 | Data Analytics
Marketing experts argue that A/B testing allows marketers to find the best performing content, design and product offers. Marketers also conduct A/B tests to find the best performing landing pages, copy, email subject lines and a range other types of content and...
by William Comcowich | May 22, 2018 | Data Analytics
The number of data analysts on marketing teams has boomed in recent years as companies recognize the potential benefits of data analytics. But many organizations frequently under-utilize their data scientists. Skilled data scientists and other leading analysts spend...
by William Comcowich | Apr 26, 2018 | Data Analytics
PR and marketing teams gather vast amounts of data. They spend vast amounts of time analyzing numbers, tracking metrics and reporting findings. They’ve learned that collecting data and tracking metrics might be easier than finding actionable insights in the...
