by William Comcowich | Mar 15, 2018 | Influencer Marketing
Influencer marketing campaigns may be crimped this year by Instagram’s new paid partnership tag and increased Federal Trade Commission enforcement of disclosure guidelines. Instagram, one of the most popular influencer marketing platforms, recently introduced...
by William Comcowich | Mar 14, 2018 | Podcasts
Podcasts continue to become more popular. According to the 2018 Infinite Dial study from Edison Research, 44 percent of Americans over 12 years old say they have listened to a podcast, up from 40 percent last year. More than one in five (22 percent) say they most...
by William Comcowich | Mar 13, 2018 | Social Media
Public relations professionals tend to spend a great deal of time checking social media updates. Many are former journalists and remain news junkies. In years past, they read the morning newspaper and listened to radio broadcasts and television news at the appointed...
by William Comcowich | Mar 12, 2018 | Fake News
People spread falsehoods and fake news more rapidly and widely than factual news, new research reveals. Untruthful news is 70 percent more likely to be retweeted on Twitter than true news, according to researchers from the Massachusetts Institute of Technology. The...
by William Comcowich | Mar 8, 2018 | Twitter
It’s been several months since Twitter doubled its tweet limit from 140 to 280 characters. How are companies and their PR and marketing teams embracing the expanded character count? And what are the effects? In announcing the change, Twitter said the lower limit...
