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New Apple Analytics May Transform Podcasting

Apple has introduced its much-anticipated podcast analytics that some say may revolutionize podcasting. Until now, podcasters have relied on little more than numbers of downloads. Now, podcasters will be able to learn when listeners play individual episodes, what...

Companies Amp up Podcasting

After years of predictions of a business podcasting boom, corporate podcasting is finally coming into its own as a PR and marketing tool. More companies are launching podcasts. Even small to mid-sized organizations are experimenting with the format. Because of...

Podcasts Offer Popular PR & Marketing Tool

Podcast enthusiasts, pointing to the growing popularity of the audio programs, have called podcasts the medium of the future – for years now. The anticipated podcast boom has yet to materialize. Podcasts may always remain the technology of the future. However, new...