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Keys to Success in Creating Branded Podcasts

Keys to Success in Creating Branded Podcasts Podcasts continue to become more popular. According to the 2018 Infinite Dial study from Edison Research, 44 percent of Americans over 12 years old say they have listened to a podcast, up from 40 percent last year. More than one in five (22 percent) say they most...

New Apple Analytics May Transform Podcasting

Apple has introduced its much-anticipated podcast analytics that some say may revolutionize podcasting. Until now, podcasters have relied on little more than numbers of downloads. Now, podcasters will be able to learn when listeners play individual episodes, what...

Companies Amp up Podcasting

After years of predictions of a business podcasting boom, corporate podcasting is finally coming into its own as a PR and marketing tool. More companies are launching podcasts. Even small to mid-sized organizations are experimenting with the format. Because of...