by William Comcowich | Feb 21, 2018 | Social Media
Many customers prefer to use social media for customer service. Almost half (47 percent) of customers prefer to complain to companies on social media while 42 percent send emails, and only 35 percent make phone calls, according to a Sprout Social survey. That...
by William Comcowich | Feb 21, 2018 | Online Reputation Management
Businesses realize that online reviews have become a deciding factor in consumers’ purchase decisions. Some fear negative reviews will ruin their reputations. The vast majority of shoppers (84 percent) trust online reviews as much as a personal recommendation...
by William Comcowich | Feb 20, 2018 | Content Marketing
Marketers and PR pros gain substantial advantages by snooping on competitors and gathering competitive intelligence through social media monitoring and measurement and other tactics. Insight into of competitors’ strengths and weaknesses can highlight where your...
by William Comcowich | Feb 20, 2018 | Public Relations
Public relations leaders are urging PR pros to place a priority on ethics following ongoing repercussions of the Bell Pottinger scandal. The British PR firm collapsed after news emerged of its secret divisive campaign in South Africa last year. The New York Times...
by William Comcowich | Feb 16, 2018 | Social Media Measurement
Understanding competitors and their products can mean the difference between success and failure. In-depth competitor research is critical to know how your products and services stack up in the marketplace – if they are cheaper or more expensive, inferior or superior...
