by William Comcowich | Nov 22, 2017 | Media Monitoring
Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who...
by William Comcowich | Nov 20, 2017 | Writing
A new study on headlines presents some surprising results. Longer headlines perform better. Median click-through rate (CTR) improves when headlines have more words and characters, reveals research by Polar, a content technology company. Performance peaks at 90 to 99...
by William Comcowich | Nov 16, 2017 | Crisis Management
How quickly do companies recover from a PR crisis? Some companies recover faster than others, new research reveals. United’s Crash Landing United Airlines has yet to fully recover from its PR crisis cause by widely circulated videos of a passenger being forcibly...
by William Comcowich | Nov 16, 2017 | Social Media
Many marketers use social media to promote their companies and products, improve customer service, and monitor sentiment toward their brands. But the potential benefits of social media extend across many departments. Improved employee recruiting is one the little...
by William Comcowich | Nov 15, 2017 | Public Relations
Research has shown how corporate reputation can enhance shareholder value, sales and customer loyalty. New research reveals that corporate reputation has a significant impact on government regulation. Simply put, the stronger the reputation a company and its industry,...
