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10 Most Common Media Monitoring & Measurement Mistakes – And How to Fix Them

by William Comcowich | Dec 16, 2020 | Media Monitoring

10 Most Common Media Monitoring & Measurement Mistakes – And How to Fix Them Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not following recommended best practices when setting up search parameters or analyzing results can produce confusing results or bog down...

How Apple Plays the Media Scarcity Card for PR Wins

by Michael Kling | Aug 17, 2020 | Media Monitoring

How Apple Plays the Media Scarcity Card for PR Wins A recent profile of Apple CEO Tim Cook in The Wall Street Journal demonstrates Apple’s effective PR strategy. The largely favorable article How Tim Cook Made Apple His Own describes how Cook defied predictions that the company would falter after Steve...

New Media Monitoring Role: Identify PR Opportunities in the Fragmented Media Landscape

by William Comcowich | Jul 1, 2019 | Media Monitoring

New Media Monitoring Role: Identify PR Opportunities in the Fragmented Media Landscape While the number of professional journalists has fallen, the number of potential PR options has not. Instead, the media landscape has become increasing fragmented. Newsroom employment in the U.S. dropped 23% between 2008 and 2017, according to the Bureau of Labor...

PR Appreciates Media Monitoring & Social Listening; Other Tech Services – Not So Much

by William Comcowich | Apr 3, 2019 | Media Monitoring

PR Appreciates Media Monitoring & Social Listening; Other Tech Services – Not So Much Except for media monitoring and social media tools, few technology services generate much enthusiasm among PR professionals. In fact, some emerging technologies cause concerns. Just under half (44%) of PR executives surveyed for the 2019 USC Annenberg Global...

The Importance of TV News Monitoring – and How to Do It

by William Comcowich | Feb 6, 2019 | Media Monitoring

The Importance of TV News Monitoring – and How to Do It Despite the gains of online news, television remains the most popular source for news. More than four-in-ten adults (44%) prefer to get their news from TV, while about a third (34%) prefer the web, 14% prefer radio and 7% favor print, according to the Pew Research...

How Enterprise Media Monitoring & Measurement Benefits the Entire Organization (not Just PR)

by William Comcowich | Dec 6, 2018 | Media Monitoring

How Enterprise Media Monitoring & Measurement Benefits the Entire Organization (not Just PR) Most people associate media monitoring and measurement with public relations teams counting brand mentions in print publications, broadcasts, websites, and social media. But that’s not the correct image. Enterprise media monitoring can provide exceptional value to...
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