by William Comcowich | Nov 22, 2017 | Media Monitoring
Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who...
by William Comcowich | Oct 16, 2017 | Media Monitoring
Broadcast media monitoring provides PR agencies a competitive advantage that helps attract and retain clients. Television remains the most influential news medium. Almost all American households own at least one television, and about 50 percent of Americans obtain...
by William Comcowich | Apr 6, 2017 | Media Monitoring
Realizing the potentially substantial benefits of media monitoring, more law firms are monitoring online news and social media. Comprehensive media monitoring that identifies media mentions of their firms, attorneys, clients, specific court cases and new legislation...
by William Comcowich | Mar 22, 2017 | Media Monitoring
Corporate America has embraced media monitoring. Public relations and marketing departments in most corporations and not-for-profit organizations monitor online news as well as social media. By capturing mentions of company and brand names, media monitoring can help...
by William Comcowich | Jan 25, 2017 | Media Monitoring
Radio remains a prominent channel for reaching consumers. According to MediaTracks Communications, 93% of all Americans listen to the radio each week. That’s more people than ad-supported television, which reaches 73% of consumers aged 18-34. Radio listenership is on...
by William Comcowich | Jan 17, 2017 | Media Monitoring
Most companies, brands, and not-for-profit organizations post massive amounts of material and commentary on social media in order to promote themselves and gain new followers. That frequent sharing provides a windfall of information for competitors as well as...
