by William Comcowich | Apr 3, 2019 | Media Monitoring
Except for media monitoring and social media tools, few technology services generate much enthusiasm among PR professionals. In fact, some emerging technologies cause concerns. Just under half (44%) of PR executives surveyed for the 2019 USC Annenberg Global...
by William Comcowich | Feb 6, 2019 | Media Monitoring
Despite the gains of online news, television remains the most popular source for news. More than four-in-ten adults (44%) prefer to get their news from TV, while about a third (34%) prefer the web, 14% prefer radio and 7% favor print, according to the Pew Research...
by William Comcowich | Jan 14, 2019 | Media Monitoring
Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not following recommended best practices when setting up search parameters or analyzing results can produce confusing results or bog down...
by William Comcowich | Dec 6, 2018 | Media Monitoring
Most people associate media monitoring and measurement with public relations teams counting brand mentions in print publications, broadcasts, websites, and social media. But that’s not the correct image. Enterprise media monitoring can provide exceptional value to...
by William Comcowich | Dec 5, 2018 | Media Monitoring
Public relations professionals have turned their attention to online news and social media, but new research finds that Americans – especially older ones – still prefer to watch rather read or listen to news. And they get that news from television. Most Americans who...
by William Comcowich | Nov 5, 2018 | Media Monitoring
While most public relations professionals now recognize the essential nature of media monitoring and measurement, many are now dropping press release distribution services as a PR requirement, a new survey reveals. The overwhelming majority of PR managers (78%) use a...
